Hi, I'm Julie!

I'm Julie - also known as The Playdough Lady! I live in Houston, Texas with my husband, Kerr, and our four kids. We love spending time outside - whether that's playing baseball with friends in the front yard, going to sports games, or cruising around the neighborhood in our lime green golf cart! I really value time with my husband and our friends - we are always hosting dinner parties and Mahjong nights. We have the sweetest new dog named Ruby - she's everyone's favorite Friedman!

I started Young + Wild & Friedman in 2016 after my oldest daughter, Evie, was diagnosed with Childhood Apraxia of Speech. Her speech therapist suggested sensory play, which I was unfamiliar with. I went home, tried to find activities to buy that she would enjoy, but had no luck! So I created a baking-themed play dough kit for her, which she loved. My friends started asking for me to make them for their kids as well, then their friends asked for the same. Soon my house was filled with boxes and my Kitchen Aid mixer needed an upgrade! Seven years and five 'facdoughry' moves later, we are shipping sensory fun to all 50 states in the US on a monthly basis. I am so grateful for each and every one of my customers, YWF wouldn’t be what it is today with out you guys!