Hi, I'm Julie!

As the owner and founder of Young + Wild & Friedman, my goal is to create inspiringly fun and simple products that will keep your children's days full of adventure and joy! Our fun sensory play activities and kits are loved by kids of all ages.

What started as a way to help my daughter overcome an array of speech and learning disorders has turned into a business and a community far beyond my wildest dreams!

Our fun-filled products head to your homes from the YWF Facdoughry™ here in Houston, Texas where all of our dough is made! Our YWF team is my second family, and we love our customers so much. Thank you for your support!

xoxo Julie

Read the YWF story!


  How often do you release kits?

  What are the benefits of a kit subscription?

  I ordered a kit, when will it ship?

  What are the ingredients in the Sensory Dough?

  How can I contact you?