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At Young + Wild & Friedman, you'll find inspiringly fun and simple ideas to keep your children's days full of adventure and joy! Our fun sensory play activities and kits are loved by kids of all ages.

They say it takes a village. Let's make ours one that protects child-like wonder and sweet imaginations together.

Hi, I'm Julie!

And that's my best friend and college sweetheart, Kerr. Read a little about the Young + Wild & Friedman story below!

YWF Story

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YWF Best Sellers

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Perfect party favors!

Our sensory jars make the best party favors that kids of all ages are thrilled to receive!

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Our Story

Hear the YWF story from Julie herself!

Frequently Asked Questions

Provide answers to commonly asked questions

  How often do you release kits?

  What are the benefits of a kit subscription?

  What are some benefits of sensory play?

  I ordered a kit, when will it ship?

  What are the ingredients in the Sensory Dough?

  How can I contact you?