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Hi, I'm Julie!
As the owner and founder of Young + Wild & Friedman, my goal is to create inspiringly fun and simple products that will keep your children's days full of adventure and joy! Our fun sensory play activities and kits are loved by kids of all ages.
What started as a way to help my daughter overcome an array of speech and learning disorders has turned into a business and a community far beyond my wildest dreams!
They say it takes a village. Let's make ours one that protects child-like wonder and sweet imaginations together.
Read the YWF story!Did you know?
Our fun-filled products head to your homes from the YWF Facdoughry™ here in Houston, Texas where all of our dough is made! We have forty amazing men and women who work hard to make Young + Wild & Friedman what it is today!

Did you know?
Sensory play has an enormous number of benefits, some of which include:
Building nerve connections in the brain that enable your child to complete more complex learning tasks.
Supporting language development, cognitive growth, fine and gross motor skills, problem solving skills, and social interaction.
Enhancing memory and can help calms kids who are anxious or frustrated
Allowing kids to learn different sensory attributes, such as hot, cold, sticky, dry, wet, etc.
Helping develop awareness of their senses through hands-on learning.
Perfect gifts and party favors!
Every kid loves to receive YWF goodies! They make for the perfect birthday present or party favor.
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YWF's Story
YWF FAQs
How often do you release kits?
New kit themes go out once a month to all subscribers. You must subscribe by the first of the month to get that month's kit. Click here to subscribe.
What are the benefits of a kit subscription?
Subscribers get our newest kits every month for 10% off.
I ordered a kit, when will it ship?
Subscriptions go out on the 15th of every month, and we ship individual orders of kits 2-3 business days after ordering. Holiday shipping takes 7-10 business days.
What are the ingredients in the Sensory Dough?
Flour
Salt
Vegetable oil
Cream of tartar
Essential oils
Small amounts of premium fragrance oils
Food Coloring
Cinnamon (Brown dough only)
How can I contact you?
You can email me at julie@youngwildandfriedman.com!